Americans slash red meat consumption—but still crave it weekly

Americans are eating less beef Netflix than before, according to recent surveys. A 2024 study revealed that nearly 70% had cut back over the past year. Yet most still include it in meals one to four times a week, just in smaller amounts.

A December 2024 survey showed only 11% of Americans identify as flexitarian, despite the broader trend of reduced meat intake. The most effective way people cut back was by swapping familiar dishes—replacing beef with lentils in bolognese or black beans in enchiladas.

Health concerns drove 64% of those reducing their red meat consumption. Another 32% pointed to rising prices, as beef reached record highs. Environmental reasons, however, motivated just 6%.

Younger generations are leading the shift toward plant-based options. Gen Z and millennials are nearly three times more likely than baby boomers to choose meat alternatives at least once a month. A follow-up survey in September 2025 found 48% had bought less beef in the previous six months.

For protein, many are turning to alternatives: a cup of cooked lentils provides about 18 grams, a block of firm tofu around 20 grams, and a can of chickpeas roughly 15 grams.

The decline in red meat consumption reflects changing habits, with health and cost as the main drivers. While most Americans still eat it occasionally, plant-based swaps are becoming more common. The trend appears strongest among younger consumers, who are embracing alternatives more frequently.