Rohit Sharma invests in FITTR as equity partner and brand ambassador

Indian cricket star Rohit Sharma has joined Pune-based health and fitness platform FITTR as an investor and equity partner. The move follows his previous role as the company’s first brand ambassador. Sharma has long engaged with FITTR’s leadership before making this decision. Rohit Sharma spent months in discussions with FITTR’s founder and CEO, Jitendra Chouksey, and the leadership team. He chose to invest after aligning with the company’s mission to promote healthier lifestyles. Both share a focus on sustainable habits, consistency, and informed choices.

Jitendra Chouksey highlighted the need to return to core principles of movement, nutrition, and personal responsibility. FITTR, which has raised around $17 million from investors like Rainmatter, Dream11, and actor Suniel Shetty, aims to expand its preventive health services through this partnership. The exact size of Sharma’s investment remains undisclosed. The collaboration strengthens FITTR’s position in the health and fitness sector. Sharma’s involvement is expected to boost the platform’s efforts in promoting long-term wellness. The company continues to grow with support from high-profile backers.