Brits now spend £15bn yearly on wellness apps—here's why

Mobile platforms and apps are playing a growing role in how Brits book wellness services. A recent survey shows that a significant portion of UK adults prefer these platforms for their simplicity and security. The trend is particularly strong among younger generations, who contribute heavily to the spending in this sector. An estimated £15 billion is spent annually by Brits booking wellness services through mobile platforms and apps. Fitness services are a major driver, with nearly a third of UK adults using these platforms for fitness-related bookings. In fact, 60% of adults book fitness services regularly through them.

Gen Z and Millennials are leading the way, accounting for around £7.5 billion of the total spend. Many users also actively seek out platforms that offer simple and secure payments, with 42% of UK adults prioritising this feature. Additionally, 13% use these platforms to discover and support independent businesses.

Sheli McCoy, owner of SweatBox Dundee, is one business owner benefiting from the trend. She uses technology to scale her fitness business, managing bookings and payments efficiently. However, challenges remain, as 36% of independent personal services businesses in the UK still need better payment management software.

Customer expectations are high, with 84% of UK adults expecting a refund within 48 hours if a service is cancelled. Poor payment processes are a turn-off, as 71% would abandon a booking if the experience is not smooth. The data highlights the importance of user-friendly payment systems for wellness services. Businesses that invest in reliable technology are likely to attract and retain more customers. The demand for efficiency and security in transactions continues to shape the industry.