Three Bees Spirits Unveils Bee-Inspired Bottle Design for Market Expansion

Three Bees Spirits, a small distillery founded in 2019 by Thomas and Julie Lamble-Dun, has unveiled a new bottle design. The updated packaging aims to attract retail, wholesale, hospitality, and direct consumers. It also marks the company's expansion into larger commercial channels. The new bottle features a heavier weighted base for improved stability and a more premium look. Its shape resembles a bee, with a tall, slender, and elegant profile. This design reflects the brand’s core values: exceptional botanicals, natural balance, and a connection to bees and biodiversity.

Each bottle now includes a QR code powered by GS1. Scanning the code directs users to a dedicated e-label on the Three Bees website, offering detailed product information. The change supports the company’s push into bigger retail and wholesale markets.

Three Bees Spirits, part of B Corp Market Harborough Honey Company, produces four gins and two rums. Its Raspberry and Elderflower Gin, made with 100% natural ingredients, has already won multiple awards. Operations Director Thomas Dun reports that customers have responded positively to the new branding and bottle design.

The company has also joined the 1% for the Planet initiative. It now donates at least 1% of its annual sales to environmental causes. The new bottle design aligns with the brand’s commitment to quality and sustainability. It strengthens Three Bees Spirits’ position in the market while maintaining its focus on natural ingredients and biodiversity. The QR code feature ensures transparency for consumers and trade partners alike.