Assam's junk food crisis pushes schools to ban sugary drinks and fast food

Fast food, sugary drinks, and packaged snacks are replacing traditional, home-cooked meals in many households. This shift has led to a sharp rise in health problems among young people, particularly in regions like Assam, India. Over the past five years, the consumption of unhealthy foods has surged, pushing obesity rates from 10% to 18%. Between 2021 and 2026, Assam saw a significant increase in fast food and sugary drink consumption among adolescents. Urbanisation and aggressive marketing played key roles in this trend. As a result, lifestyle diseases such as diabetes, heart conditions, and vitamin deficiencies have become more common at younger ages.

In response, the Assam government introduced the 2023 Assam School Nutrition Policy. This policy banned sugary drinks in school canteens and made health education on junk food risks mandatory from 2024. The Health Department also launched statewide campaigns, including 'No Junk Food Fridays' in over 5,000 schools. Doctors warn that junk food contains excessive oil, sugar, salt, and preservatives, all of which harm long-term health. Meanwhile, fresh fruits, vegetables, pulses, whole grains, milk, eggs, and nuts strengthen immunity, sharpen mental focus, and boost energy. Experts stress that healthy eating does not mean giving up tasty food but making better choices. Schools and parents are being encouraged to take action. Awareness campaigns on nutrition are expanding, while families are urged to prioritise home-cooked meals. Media and influencers also have a role in promoting a positive food culture to shape healthier trends.

The rise in junk food consumption has led to stricter policies and public health campaigns in Assam. Schools now enforce nutrition guidelines, and parents are learning the value of balanced diets. By choosing fresh, wholesome foods over processed options, families can improve their health and reduce the risk of lifestyle diseases for future generations.