Austria's shifting food habits: Less meat, more organic choices over 30 years

Austrians have kept some eating habits steady for decades, while others have shifted noticeably. A recent survey reveals how diets have changed since 1987, with more people cutting back on meat, choosing organic foods, and using healthier oils. Yet breakfast remains the most valued meal for nearly half the population.

Fresh fruit and vegetable consumption has stayed almost the same since 1987, with 63% of Austrians eating them regularly. But other trends show bigger changes. The use of high-quality oils has risen sharply, from 27% in 1987 to 40% today. Similarly, 29% now prefer organic foods, compared to just 11% over three decades ago.

Salt reduction has also become more common, with 37% of people cutting back, up from 28% in 1987. Meanwhile, 22% actively eat less meat—a significant jump from 13% in 1987. Despite this shift, Austria's meat consumption per person has fallen from around 80 kg in 1987 to about 65 kg by 2020. This figure still sits above the European average and matches levels in Germany and Italy, though it remains lower than in Spain or Portugal.

Vitamin supplement use has grown, with 20% taking them regularly, compared to just 6% in 1987. Breakfast is the most important meal for 47% of Austrians, while only 14% prioritise an evening snack. Cooking habits vary too: three-fifths prepare meals at home at least three times a week. However, younger men (ages 16 to 34) often avoid cooking, with 40% rarely or never stepping into the kitchen.

The survey highlights clear changes in Austrian diets over time. More people now choose organic foods, reduce salt, and cut back on meat. Yet some traditions, like eating fresh produce and valuing breakfast, have remained constant. These patterns reflect broader shifts in health awareness and lifestyle choices across the country.