Expert Webinar Reveals How Mineral Nutrition Boosts Pet Health on March 4th

A free webinar on mineral nutrition for pets will take place on March 4th, led by expert Laurentia van Rensburg. The session aims to help pet food professionals understand how mineral form affects nutrient delivery and animal health. Industry and PetSmart are hosting the event together.

Laurentia van Rensburg, Global Head of Commercial Nutrition at Alltech, will lead the discussion. She holds a Master's in Animal Science from the University of Kentucky and has over 20 years of experience in global animal nutrition. Her work focuses on improving pets' health through better dietary strategies.

The webinar will explore how mineral form influences formulation choices and nutrient absorption. Attendees will learn about the role of minerals in supporting immunity, skin, coat, and joint health in cats and dogs. The session also covers Alltech's organic mineral technology, introduced in 2005, which claims higher bioavailability than traditional inorganic minerals.

The event will be broadcast live at 10:00 AM CST (Chicago), 4:00 PM GMT (London), and midnight CST (Beijing). Alltech's technology has gained traction in premium pet food, with adoption by major manufacturers. While industry studies suggest benefits, most supporting research comes from company-sponsored trials.

The webinar offers insights into mineral nutrition and its impact on pet health. Professionals in the pet food sector can join to hear about formulation best practices and the latest research. Registration details are available through the Industry website.