Farmley's 30-Day Challenge Turns Healthy Eating Into a Viral Movement

Farmley has announced the winners of its Daily Fuel Challenge, a 30-day healthy eating campaign held in April 2026. The initiative encouraged participants to incorporate seeds and mixes into their daily diets through interactive activities. Over 50 creators and home cooks took part, sharing recipes and engaging with the brand’s products.

The challenge centred around the Daily Fuel Box, which included Farmley products, recipe cards, and a bingo-style tracker. Participants used these items to create meals and share their experiences online. More than 1,000 user-generated recipe reels were posted, collecting over 4.5 million views and helping Farmley gain 7,000 new followers.

During the campaign, an online community called the *Intentional Food Club* formed among participants. The group included everyday home cooks and creators with followings of up to 200,000. Farmley sold over 500 of the Daily Fuel Boxes, further boosting engagement. At the end of the challenge, 27 winners were selected, receiving rewards totalling INR 14 lakh. Aman Gupta, Head of Marketing at Farmley, explained that the campaign aimed to make healthy snacking a daily habit. The interactive format helped consumers experiment with new ingredients in creative ways.

The Daily Fuel Challenge successfully increased engagement with Farmley’s products while building a community around healthy eating. With over 1,000 recipe reels, millions of views, and a growing follower base, the campaign expanded the brand’s reach. The 27 winners and new online group now form part of Farmley’s ongoing efforts to promote intentional snacking.