Fiber becomes the next big food trend as health benefits drive demand

Dietary fiber is gaining attention as the next major food trend. U.S. consumers are showing growing interest in products with high or added fiber content. Experts and social media influencers alike are highlighting its health benefits, from digestion to weight management. Fiber comes in two main forms: soluble and insoluble. Both play key roles in health, such as feeding gut bacteria and aiding digestion. A single cup of raspberries provides 8 grams of fiber, while lima beans offer 13.2 grams per cup.

Despite its benefits, most adults in Western countries fall short of the recommended daily intake. Women should aim for 25 grams, and men for 38 grams. Yet many struggle to reach these targets. The push for fiber has spread online, with hundreds of social media videos sharing recipes and tips to boost intake. Meanwhile, PepsiCo CEO Ramon Laguarta recently called fiber the next big trend after protein. This follows a global rise in fiber-enriched foods, with the corn fiber market alone projected to grow from $1.31 billion in 2026 to $2.33 billion by 2034. However, not everyone should increase fiber without caution. Those with gluten sensitivity or certain food allergies may need to monitor their intake. Adding too much fiber too quickly can also lead to discomfort, including gas and bloating. Long-term studies on fiber's benefits have focused on whole foods rather than processed products with added fiber.

The demand for fiber-rich foods is rising, driven by health awareness and industry trends. While its benefits are well-documented, consumers are advised to increase intake gradually and consider individual dietary needs. The shift toward fiber reflects broader changes in how people approach nutrition and wellness.