Good Monk Raises ₹33 Crore to Fuel India's Nutrition Boom

Good Monk, a direct-to-consumer (D2C) nutrition brand, has secured ₹33 crore (around $3.6 million) in its latest funding round. The investment follows a year of rapid growth, with the company reporting a 25-fold increase in sales over the past 18 months. Founded in 2022, the brand specialises in dietary supplements, drink mixes, and plant-based protein powders designed to boost daily nutrition.

The funding round was led by RPSG Capital Ventures, with contributions from Sharrp Ventures, Hyperscale Ventures, and the families of cofounders Amarpreet Singh Anand and Sahiba Kaur. This marks the second major investment from RPSG Capital, which also backed Good Monk's $2 million pre-Series A round last year. After this latest injection, the company's valuation now stands at ₹175 crore (approximately $19.5 million).

Good Monk operates under SuperFoods Valley, the same parent company behind WhatsYourNiq, a personalised food recommendation app. The brand currently sells its products through its own website and major ecommerce platforms like Amazon and Flipkart. With the new funds, it plans to expand research and development for innovative nutrition formats while pushing into tier II and III markets across India.

The company's focus remains on making nutrition more accessible in everyday diets. Its product range includes fortified supplements and plant-based options, catering to consumers looking for preventive health solutions.

The fresh capital will help Good Monk scale its operations and introduce new products. Expansion into smaller cities and ongoing product development are key priorities. The brand's growth reflects increasing demand for convenient, nutrition-focused solutions in India's D2C market.