Magadan's Healthy Longevity Week fights falls and boosts senior independence

The Magadan Region has launched Healthy Longevity Week as part of the national project Long and Active Life. The initiative encourages older adults to stay active, prevent falls, and maintain independence through simple but effective habits. Health officials are urging residents to embrace ageing with confidence and take control of their well-being. Falls pose the biggest threat to quality of life for people over 65. They often result in fractures, hospital stays, and a growing fear of leaving home. To combat this, experts recommend a three-step approach: regular medical check-ups, brain-stimulating activities (neurobics), and consistent physical exercise.

Elena Vlasova, a nurse and physical therapy instructor, stressed that mobility loss is not an inevitable part of ageing. She advised seniors to exercise 2–3 times a week, always with support, and to pair this with daily outdoor walks. Research shows that such routines can cut the risk of falls by 40%. Beyond movement, the initiative highlights other key factors for healthy ageing. These include 7–8 hours of quality sleep each night and maintaining a positive outlook. The goal is to help older adults stay independent, socially engaged, and active for longer.

The campaign aims to extend life expectancy while preserving mobility and social connections. By adopting simple habits—exercise, sleep, and mental stimulation—seniors can reduce fall risks and improve their daily lives. Officials hope the initiative will encourage lasting changes in how older adults approach health and ageing.