Study exposes hidden sugar and additives in kids' snack packs

A new study has examined the nutritional quality of pre-packaged children's snacks. The findings reveal high levels of sugar, salt, and additives in many products marketed for young kids. Researchers also highlighted concerns over misleading health claims and a lack of clear age guidance on packaging.

The study tested 68 popular snacks, typically sold in small 30-gram packs. Prices varied from 75 cents to €2.99 per pack, translating to €1.25 to €9.93 per 100 grams. Many contained fruit juice concentrates, which increase sugar content and may encourage a preference for sweet tastes early in life.

Sugar levels ranged from 0.9 to 30.8 grams per 100 grams, with 26 products using fruit juice concentrates as sweeteners. Fat content also differed widely, from 0.7 to 30 percent, pushing energy values between 324 and 531 kcal per 100 grams. Five snacks had moderate salt levels, while one contained a high amount.

Seven products included flavorings, two had artificial colourings, and others contained emulsifiers or acidity regulators. Despite claims of fruit or vegetable content, many were heavily processed and unlikely to replace fresh produce. The Austrian Chamber of Labor advised plain, low-salt grain snacks with fresh fruit or vegetables as a healthier option.

The study noted that snacks aimed at kindergarten or school-aged children often lacked age recommendations. Many products from non-food discounters and those for older kids contained added sugar, salt, or additives.

The report suggests that pre-packaged children's snacks may not always be suitable for their target age groups. Healthier alternatives, such as neutral-flavoured grain snacks with fresh produce, are recommended instead. The findings also call for clearer labelling and reduced use of additives in products marketed to young children.