Sverdlovsk Region unveils bold 2026–2031 plan to transform children's summer recreation

Officials in the Sverdlovsk Region have outlined plans for the 2026 summer health and recreation campaign. A recent meeting of the Interagency Commission focused on improving safety, medical support, and anti-terrorism measures at children’s camps. The discussions also introduced a new long-term strategy for organising children’s recreation across the region.

Artem Melentyev, head of the Ural Holidays Children’s Resource Center, presented a regional concept for developing children’s recreation and health programs from 2026 to 2031. The plan moves away from isolated initiatives, instead creating a unified system that treats recreation as an educational and social priority.

Key principles include ensuring a safe environment, delivering high-quality activities, and training qualified staff. The concept also emphasises measurable outcomes, with new satisfaction indices introduced for children, parents, and camp employees. One of the main projects, *Making Children’s Dreams Come True*, will focus on training specialists to accompany children’s delegations. Other initiatives include *Summer in Vocational Schools*, *From the Ural Mountains to the Black Sea*, and the expansion of a centralised information portal for families and organisers. The region will continue developing its personnel ecosystem in 2026. This includes the *Ural Counselor School* and additional training for camp staff. A new competition series, *Ural Holidays*, will also recognise outstanding performers in children’s recreation.

The 2026 campaign will prioritise safety, staff training, and structured programming. The long-term strategy aims to create a consistent, high-quality experience for children across the Sverdlovsk Region. Officials expect the new system to improve both participation and satisfaction in coming years.