TruNativ's Revenue Soars 2.3x as It Eyes India's $68B Nutrition Boom

TruNativ, a science-backed nutrition brand, has seen rapid revenue growth in recent years. Founded in 2019, the company now aims to expand its reach across India with new products and wider distribution. Its latest financial figures show a sharp rise, with plans to nearly triple revenue by the end of 2025.

The company's revenue jumped 2.3 times in FY25, climbing from INR 16.59 Cr in FY24 to INR 37.73 Cr. By November 2025, it had already crossed INR 65 Cr, setting a full-year target of INR 115-120 Cr. This growth comes as TruNativ pushes to strengthen its position in India's booming nutrition market, projected to hit $68.4 billion by 2030.

Functional foods and beverages led the nutraceuticals sector in 2024, holding a 49.2% share. TruNativ's product range—including Everyday Sweet, Everyday Fiber, Everyday Protein, Whey Protein Pro Blend, and Advanced Collagen Peptides—focuses on all-natural, non-GMO ingredients with clear labelling. The brand's approach centres on reducing sugar while increasing protein and fibre intake.

Over the next 12-18 months, TruNativ plans to expand offline retail distribution and boost its quick-commerce presence. New product launches are also in the pipeline. The long-term vision includes becoming the top choice for Indian households in sweeteners, proteins, and fibres by FY28. Beyond India, the company aims to build a globally recognised clean-nutrition brand rooted in Indian formulations.

TruNativ's revenue growth and expansion plans reflect its ambition in a fast-growing market. With a focus on natural, science-backed products, the brand is positioning itself for wider adoption in India and beyond. The next year will see further efforts to increase retail reach and product offerings.