Survey: Four in Five Find Preventive Care Important - But Only Half Actually Go - Why so few people actually attend preventive health check-ups despite valuing them

A new survey reveals a gap between attitudes and actions when it comes to preventive healthcare. While most insured individuals value medical check-ups, fewer than half actually attend them regularly. The findings also highlight differences in screening habits between men and women.

Four out of five people with health insurance say preventive healthcare matters to them. Yet only 42 percent consistently go for regular check-ups. The disconnect suggests that good intentions often fail to translate into action.

Time constraints, forgetfulness, and scheduling difficulties are the top reasons people skip appointments. Many believe digital reminders could improve attendance—73 percent think automated alerts would help them keep up with screenings.

Awareness of recommended screenings varies widely. Sixty-one percent feel well-informed about which tests they should have based on age and gender. But 34 percent admit they know little or nothing about the right checks for them.

The survey also found a clear gender divide in screening habits. Just 34 percent of men attend regular check-ups, compared to 49 percent of women. This pattern persists despite both groups recognising the importance of prevention.

The results show that even those who prioritise preventive care often struggle to follow through. Digital reminders and better scheduling support could help close the gap. Meanwhile, men continue to attend screenings at lower rates than women, pointing to a need for targeted outreach.